SEO for AI-assisted discovery
Build on crawlability, useful content and a clear site structure. Review content for accuracy and clarity, with human oversight of AI-assisted work.
AI SEARCHUseful answers.
Useful answers.
Credible sources.
Discoverable content.
AI SEO, GEO and AEO connect your content strategy with the ways people now search, ask and compare.
Generative Engine Optimization
Improve the clarity and credibility of information that generative search experiences may retrieve or cite. Develop well-supported content and consistent descriptions of your business.
Answer Engine Optimization
Organize content around real customer questions. Lead with direct answers, then provide the context, detail and evidence a reader needs.
Better information.
Stronger foundations.
AI SEO, GEO and AEO are approaches to content and discoverability, not separate ranking systems. Google’s guidance emphasizes established SEO fundamentals; no special AI markup or llms.txt file is required for Google Search. Visibility and citations are not guaranteed.
Read Google’s AI search guidanceWhat we can work on
Content & question mapping
Identify customer questions, build topic coverage and make answers easy to find.
Technical & crawler review
Review crawl access, indexing and internal links. OAI-SearchBot controls ChatGPT search crawling; GPTBot controls crawling for model training. These permissions are independent.
Evidence & measurement
Strengthen factual support and monitor relevant enquiries, referral traffic and observed citations when available.
Guidance checked October 2026. OpenAI crawler documentation
Common questions
Does GEO replace traditional SEO?
SEO fundamentals remain useful. GEO adds a way to think about how clear, credible information may be discovered and cited in generative experiences.
Can you guarantee an AI citation or a top ranking?
No. Search platforms control their results. The work focuses on improving accessibility, relevance and content quality, then measuring what can be observed.
Is structured data a shortcut to AI visibility?
No special AI schema is required for Google’s AI search features. Use applicable structured data accurately and keep it aligned with visible content.